Unlock your entrepreneurial edge in a highly competitive environment with Future CX.
As a result of the E3 assessment, the client found:
+3% product market share
Sales grew from 2% to 11%
Client engagement 25% to 85%
“This has been a really exciting project to work on. We’re delighted to see the results this client has achieved, and are looking forward to running the next E3 evaluation and liaising with the client to match E3 to their capability frameworks to get the best out of their people.”
Mark Jones, Chief Inspiration Officer, Future CX
Top 10 Global Pharma client
Saw 3% increase in product market share
“The insights we gained from our E3 evaluation have changed the way we look at our development strategy more than we had expected, and the Future CX team have been an invaluable resource throughout.”
European Senior Business Unit Leader
The Problem
Future CX were brought in to support a highly specialised team with enhancing their ability to engage customers and inspire them to change prescribing behaviour.
The priority product for the client was performing below expectations, and the cross-functional teams were finding it difficult to engage customers in conversations.
An ‘omnichannel approach’ had been launched internally, and while there were signs of increased usage of non-traditional channels, the behaviour of the team was inconsistent.
Future CX were commissioned to evaluate the mindset and behaviours of the cross-functional teams, with the aim of identifying ways to increase customer engagement excellence, and ultimately brand performance.
The Results
We conducted a comprehensive E3 assessment. Our E3 system identified 3 key areas for the organisation to address: KPI alignment, customer engagement and purpose clarification.
When the team was reassessed the six months later, the client found that:
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Product quarterly market share had increased from 19% to 22%
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Quarterly sales growth moved from a static 2% to a growth of 11% in 3 months
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Usage of omnichannel customer engagement tools increased from 25% to 83%
Find your entrepreneurs and boost mindset growth to see results today.
Following actions from the E3 assessment, the team saw an increase in sales performance:
MAT market share grew by 1.8%
Cash sales grew by 35%
In 6 month engagement period
“By providing the client with an opportunity to measure change in their development initiatives, they are able to look at how their internal resources match to their new developmental requirements. We’re looking forward to reassessment, where we’ll start to see some even more exciting results.”
Ian Robinson, Chief Delivery Officer, Future CX
European Life Sciences company
Boosting cash sales by 35%
“In a relatively small market, we needed to be sure that our people were performing. E3 pointed us in the right direction, showing us what mindsets and behaviours we needed to promote, helping us make a significant difference in a short amount of time.”
Business Unit Director
The Problem
Our client, a European Life Sciences company, had identified the need to seek a commercial advantage in a specialised, competitive UK market.
Having delivered additional skills training around omnichannel excellence, including virtual selling and KAM skills, performance was still not breaking through to the desired level. Sales and market share remained flat and customer access was proving difficult.
The Results
By working with Future CX, and specifically investing in our E3 system, key areas of individual and collective areas were identified, and a development focus plan was created.
Following a 6 month period of development (including support through the E3 academy), the client saw significant improvements in entrepreneurial behaviours. With this came an associated increase in sales performance:
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MAT market share grew by 1.8%
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Cash sales grew by 35%
The Future CX team identified key collective behaviours that the client’s top performers exhibited, allowing them to spread these mindsets across the organisation.
Find your entrepreneurs and boost mindset growth to see results today.